In a few weeks we’ll be running our annual member survey. Each year we have between two and three thousand members participating in the survey—we’d like to see more members participate. Why? We use your input to improve the quality and relevance of services we provide. For instance:
- We asked you what “HRPA can do less of”. You told us to reduce the quantity of email we send. We reorganized our emails around daily themes—careers, professional development, membership, thought leadership and extended benefits—and reduced the volume of email we send by 70%;
- We asked you “what are your three greatest challenges”. Many of you told us “I don’t know how can I get from the position I have to the position I want”, so we implemented Mentor Scout, a set of tools that help facilitate mentor/protégé pairings and have already increased the number of members enrolled in mentoring programs by over 300% and we introduced Career GPS that provides a gap analysis of skills, experience and academic training between your current and desired positions;
- You told us “I have my degree and I’ve passed the NKE, but it’s difficult getting my first job in HR”, so we partnered with Career Edge Organization, a firm that has fostered more than 11,000 paid internships over the past fifteen years, to create HRPA Edge, paid internships for CHRP candidates. Best of all, our interns are often getting hired full-time when their internships end;
- We asked you “what can HRPA do more of?” You told us you wanted HRPA to do a better job delivering professional development outside the GTA. So this year we are introducing “Thoughtcasts”—live, interactive professional development programs from the Learning Centre in Toronto broadcast to your PC, tablet or smartphone, wherever you happen to be.
In other words, we are listening. So on April 11th, when the 2013 member survey arrives in your email, please take the time to tell us how we can enrich your HRPA membership experience. We also award ten free memberships from completed surveys as our way of saying thanks (if you provide your email), so you win by telling us what you need more or less of, but you might even win the cost of your membership.
We hope you’ll participate.
Chris Larsen, VP Marketing and Membership